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Organic SEO Checklist
This quick organic SEO chechlist is has been created purely to help you ensure that your website has a solid foundation for any SEO campaign you might want to launch.
For example, we don't go into too much detail about meta data or rel canonical links or even density as this is more in depth SEO. However, without the basics the rest of the organic SEO work you do is based on shaky foundations so here we cover the basics for you.
1. Page Speed
You may well be using shared hosting and for this reason your website may well be loading slowly. You can test your page speed on websites such as Google pages speed insights or Pingdom Website Speed Test to see how quickly your website loads.
You can also look at your Analytics to see how many people leave your website without looking at a 2nd page. This is the "Bounce Rate" and typically this is higher for websites with slow page load speeds as people simply leave because they have to wait too long for a page to load.
2. Meta Title
This is the title that shows up at the top of the browser window when someone browses to your website and in Google search.
3. Meta Description
This is a small piece of descriptive text about your website.
4. H1 Tag
This is usually the title for your website. Again, this should be consistent and there should only be one H1 on your page. H1 tells Google what is the page about.
We're not covering everything here but the above should be a good start for you. Feel free to browse our SEO Blog and when you're ready to roll up your sleeves we have free guides and tutorials available over at X-Finity Pro.
What else it's important
If you have already begun your website, you will know how important it is to have high search engine ratings. The better your search engine result rankings are, the more customers and clients your business attains and the more successful it becomes. This article discusses the various methods that you can employ to start climbing up the search engine results ladder.
Search engines use many factors to determine a site's ranking. They use keywords that are found on your site and in your headings. Search engines pay attention to your site's activity and the inbound and outbound links.
You must realize that search engine optimization is something you have to improve gradually. As a result, take the time to make your site fully optimized and accessible to spiders. The best way to do this is to add keyword-rich content to all parts of your site's HTML code.
Sadly, paying someone won't solve a search engine rank problem. You can, however, place a link to your website on the websites that are featured high up on search engine results pages. The only drawback is that usually only the larger businesses can afford to pay for this type of space.
Building links will provide you with optimization benefits beyond keyword tweaking. Links from other websites, links to other websites, and even internal links between your web-pages can all help push your site's search engine ranking higher. Reciprocal linking with other websites is a wonderful enhancement of this, so seek an agreement with other sites as often as possible.
The visitors you want on your website are those that need or want the product or service that you are selling. These are people who aren't just browsing. These people are ready to buy something. On the other hand, there is always the possibility that people will chance upon your site at random. While these individuals are not likely to make a purchase, it is not outside the realm of possibility. If your website is compelling, they might remember it, and come back when they have a need for what you're selling. Even so, this is not the target audience that you need. You want dedicated customers who are actively seeking out a product like the one you have to offer. This is why keywords are important. That also means figuring out what websites your target audience like to visit and advertising on those sites.
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